Our team's marketing strategy and implementation resulted in these sweet results.
Offer
Days on Market
Youtube Views
Total Media Views
Sold Price
Furnishings
A complimentary Strategy Session with Darren Dowling. A private, no-obligation conversation about your home's current value and what a serious marketing approach would look like for your specific property.
THE FOUNDERS CLUB - SARASOTA, FL
3236 Founders Club Drive is now officially closed. Here is the strategy that made it happen and what it could mean for your home.
7,000+ sq ft | $5,400,000 Sold Price | $300,000 Furnishings
WHY THIS MATTERS
The Sarasota luxury market in 2025 has cooled considerably. Days on market are climbing. Buyers are selective. Price reductions at the $2M to $6M level have become routine.
Getting a nearly $6M estate to a record-setting contract in this environment required more than a great property.
It required a plan built specifically around how today's luxury buyer actually finds, evaluates, and decides to purchase a home.
Targeted campaigns reaching affluent buyers in both local and feeder markets across multiple platforms.
Premium print materials reaching the buyer demographic where digital alone falls short.
Campaigns reaching buyers already watching Sarasota relocation content - buyers already in the mindset.
Almost no one does this above $3M. We did. The buyer came through an open house. It worked exactly as planned.
The sequence that led to the contract.
Digital, print, Youtube retargeting, and out-of-state agent outreach to live simultaneously. The buyer finds the home through the campaign.
The buyer attends an open house - the kind of event almost no one holds at this price point. They see the home in person for the first time.
The buyer returns with their agent. the home has already done the work. They are there to confirm a decision already in motion.
A contract is agreed to at a price we believe will set a record within The Founders Club.
IN THEIR WORDS
"This home sets a record in a down market. It took a unique approach, strategy, and marketing. We went deep and big on both digital and print marketing while hosting regular open houses which is extremely rare for high-end luxury homes. We knew the buyer would come through an open house after all the advertising was active. That is exactly what happened."
Darren Dowling - Broker Owner. Beyond Realty | The Dowling Group
You’ve got questions and we can’t wait to answer them.