Online Home-Buying Searches Surge in Sarasota and Lakewood Ranch
Darren Dowling
Darren Dowling
If you think the Sarasota housing market is quiet, think again. Recent online search data reveals that homebuyer interest in Sarasota, Lakewood Ranch, and across Manatee and Charlotte County is stronger than it has been in years.
According to Google Trends, searches for popular phrases like “homes for sale in Sarasota” and “Lakewood Ranch real estate” have been steadily climbing throughout the year—reaching a 2-year high in mid-July. This is a clear sign that buyers are not only curious but actively preparing to enter the market.
The graph below shows an index of two common homebuyer search phrases and how popular they were on Google over the past two years. The higher the line goes, the more popular that phrase was. A 100 on the graph shows the most popular time for each phrase:
Even with higher mortgage rates and steady home prices, the data shows buyers have not walked away. Many are simply waiting for the right property to hit the market—and that property could be yours.
Unlike the intense bidding wars of 2021, today’s market doesn’t require dozens of offers to sell your home. You just need one motivated buyer—and the current trends suggest that buyer might already be searching online right now.
In Sarasota, Lakewood Ranch, and the surrounding areas, we’re seeing:
Consistent demand for waterfront homes and golf course communities.
Interest from out-of-state buyers looking for Florida’s year-round sunshine.
Ongoing relocation trends driven by retirees, remote workers, and families seeking better lifestyles.
If you’ve been waiting for “the right time” to sell your Sarasota or Lakewood Ranch home, this could be it. Buyers are already searching, comparing, and bookmarking properties in our area. The market might not be as frenzied as during the pandemic, but it’s active—and serious buyers are out there.
Don’t wait until the competition increases. Listing your home while search interest is high could help you stand out and capture the attention of the perfect buyer.
Let’s connect today to discuss your home’s market potential in Sarasota, Lakewood Ranch, Manatee County, and Charlotte County.
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