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Online Home-Buying Searches Surge in Sarasota and Lakewood Ranch

Darren Dowling

A magnifying glass highlights a house among smaller home icons on a purple background.

Online Home-Buying Searches Surge in Sarasota and Lakewood Ranch




If you think the Sarasota housing market is quiet, think again. Recent online search data reveals that homebuyer interest in Sarasota, Lakewood Ranch, and across Manatee and Charlotte County is stronger than it has been in years.

According to Google Trends, searches for popular phrases like “homes for sale in Sarasota” and “Lakewood Ranch real estate” have been steadily climbing throughout the year—reaching a 2-year high in mid-July. This is a clear sign that buyers are not only curious but actively preparing to enter the market.

The graph below shows an index of two common homebuyer search phrases and how popular they were on Google over the past two years. The higher the line goes, the more popular that phrase was. A 100 on the graph shows the most popular time for each phrase:

a graph of a number of people

Why This Matters for Sarasota and Southwest Florida Sellers

Even with higher mortgage rates and steady home prices, the data shows buyers have not walked away. Many are simply waiting for the right property to hit the market—and that property could be yours.

Unlike the intense bidding wars of 2021, today’s market doesn’t require dozens of offers to sell your home. You just need one motivated buyer—and the current trends suggest that buyer might already be searching online right now.

In Sarasota, Lakewood Ranch, and the surrounding areas, we’re seeing:

  • Consistent demand for waterfront homes and golf course communities.

  • Interest from out-of-state buyers looking for Florida’s year-round sunshine.

  • Ongoing relocation trends driven by retirees, remote workers, and families seeking better lifestyles.


The Bottom Line for Sarasota, Manatee & Charlotte County Homeowners

If you’ve been waiting for “the right time” to sell your Sarasota or Lakewood Ranch home, this could be it. Buyers are already searching, comparing, and bookmarking properties in our area. The market might not be as frenzied as during the pandemic, but it’s active—and serious buyers are out there.

Don’t wait until the competition increases. Listing your home while search interest is high could help you stand out and capture the attention of the perfect buyer.

Let’s connect today to discuss your home’s market potential in Sarasota, Lakewood Ranch, Manatee County, and Charlotte County.

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Why Most People Are Still Glad They Bought a Home With everything going on, it’s understandable if you’re wondering if you’d regret buying right now.  Everyday expenses cost more. Mortgage rates are higher than you’d like. And when the economy feels uncertain, taking on a mortgage can feel like a much bigger leap. But here’s some perspective that may help… Most people who already made that leap would do it again. According to a recent survey from NerdWallet, the vast majority of recent buyers (74%) were glad they bought their current home. Only a very small 3% of people regret it: And here’s a big reason why so many people feel it was worth it, even now. Homeownership Is a Long-Term PlayWhen you’re deciding whether to buy, it’s easy to focus on what’s happening right now. What’s today’s mortgage rate? Are prices going up or down? Those things matter. But don’t get so caught up in buying in the perfect moment that you miss the bigger picture. A home isn’t typically something you buy for just a year or two. It’s a longer-term play. And when you zoom out, it all starts to fall into perspective – especially if you look at home prices and equity. According to data from the Federal Housing Finance Agency (FHFA), home prices nationally have risen 33.4% over just the past five years (see map below): And that appreciation has helped current homeowners build some serious wealth. Research from Bankrate shows homeowners gained an average of nearly $150,000 in wealth over the past five years as equity steadily rose across 90% of major metro areas. That’s one of the biggest benefits of homeownership. As you pay down your mortgage and your home appreciates over time, your ownership stake – your equity – can grow. Now, Zoom Out Even FurtherThe five-year numbers are impressive. But the numbers get even more dramatic when you look at decades instead of individual market cycles. FHFA data shows home prices nationally have risen 336% since 1991. Sit with that for a second. Three hundred percent (see map below):   That doesn't mean prices go up every single year. And it doesn't mean buying is automatically the right decision for everyone today. You should only buy when the numbers (and the payment) work for you. What it does show is why trying to perfectly time the market can make you miss the bigger picture.  Over time, homeowners gain a lot of equity. And that equity can eventually become a powerful financial resource. As Freddie Mac explains:  “Your home's equity is part of your total wealth as a homeowner. If you decide to sell your home, the equity you have built over time will come back to you in the sale. . . If it's time to upsize or downsize, you can use that cash for the down payment on your next home.” Basically, if you can afford to do it, buying a home now could set you up for future moves. And just in case you’re someone who’s worried about what happens if prices do fall, after you buy, remember: you’re not buying for one year. Prices can dip. They have before. But historically, they’ve risen far more over the long run. And the longer you own your home, the more time you have to ride out those ups and downs and keep building equity. Bottom LineDon’t let today’s uncertainty make you lose sight of what homeownership can do over time. Most homeowners say they’d make the same choice again. And decades of home-price growth help explain why. If you’re wondering whether buying makes sense for you right now, let’s look at the numbers together – and what owning a home could mean for you in the years ahead.

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