Buyer Searches Are Surging, Is Now the Time to Sell Your Sarasota Home?

The housing market might look quiet at first glance, but behind the scenes, the data tells a very different story. Buyer activity online has just hit a 2-year high, which could be a game-changer for Sarasota sellers.

Even with higher mortgage rates compared to a few years ago, buyers are actively browsing listings, researching neighborhoods, and monitoring price ranges. What’s driving this surge? Search behavior is revealing exactly what buyers want and where they are looking.

The Power of Search Trends

Most buyers today start their home search online. Google Trends shows a clear upward trajectory for searches like “homes for sale” and “houses near me”, peaking in mid-July. A score of 100 indicates the highest level of interest over a set period something we haven’t seen in two years.

These search trends tell a story: buyers are not just casually browsing they are actively preparing to purchase. Many are getting pre-approved for loans, making wish lists, and even monitoring market shifts to spot the right opportunity.

What This Means for Sellers

You don’t need a bidding war with 10+ offers to sell successfully. What matters is connecting with motivated, qualified buyers who are ready to act. Homes that are well-priced, professionally presented, and strategically marketed will capture attention in this active buyer environment.

How to Make Your Home Stand Out

To leverage this surge, it’s essential to understand where buyers spend their time online:

• Targeted Digital Campaigns: Reach buyers the moment they start searching.

• Professional Visuals: High-quality photography and video capture attention and increase engagement.

• SEO-Optimized Listings: Ensure your home appears in the searches buyers are actually performing.

• Neighborhood Insights: Highlight local amenities, schools, and lifestyle features that buyers value most.

With the right combination of pricing, marketing, and timing, your home can stand out to the buyers who are actively searching now, rather than waiting for the market to “heat up” further.

If you’ve been holding off on selling, this is the moment to act. Buyers are online, motivated, and ready to move all that’s missing is your listing in front of them.

Ready to Get Started?
Connect with Darren Dowling for a personalized plan to showcase your home to active buyers.

Beyond Realty
2170 Main Street, Suite 103
Sarasota, FL 34237
941-204-0493

Darren Dowling is a Sarasota-based real estate broker-owner specializing in Sarasota and Lakewood Ranch residential real estate, new construction, and relocation.