The Secret to Selling Your House in Today’s Southwest Florida Market

The Secret to Selling Your House in Today’s Southwest Florida Market

Just a few years ago, homes in Sarasota, Venice, and Lakewood Ranch were flying off the market, often receiving multiple offers well above asking price. Sellers could almost name their price and still have buyers lining up.

But today’s real estate market in Southwest Florida has shifted. Inventory has grown, buyers are becoming more selective, and homes are spending more time on the market. As a result, more sellers are adjusting their prices to attract offers.

So how can you still come out ahead in this new environment? It all starts with one key strategy: pricing your home right from the start. In today’s market, accurate pricing isn’t just important – it’s everything.

There’s a Real Disconnect Between Buyers and Sellers

A recent Realtor.com survey reveals that 81% of home sellers believe they’ll receive their asking price or more. However, actual sales data tells a different story. According to the National Association of Realtors (NAR), 44% of homes recently sold for less than the asking price, and 1 in 3 sellers had to reduce their price before receiving an offer.

In our local Southwest Florida market – especially in high-demand areas like Sarasota’s coastal neighborhoods, Venice’s historic districts, and Lakewood Ranch’s master-planned communities – we’re seeing the same trend. Buyers are better informed and more cautious, making accurate pricing a critical first step.

What Happens When You Overprice Your Home?

At first, it may seem smart to price your home on the higher end to leave room for negotiation. But in practice, overpricing can have the opposite effect. Homes that are overpriced tend to sit longer on the market, leading buyers to wonder if something is wrong with the property.

In Venice and Lakewood Ranch, for example, listings that sit too long lose momentum fast – and often need price reductions to spark interest again.

As Realtor.com explains:

“By getting the right price early on, you can increase the odds buyers will be interested in the home. In turn, this decreases the chances the home will sit on the market for a lengthier timeline, also reducing the odds you’ll need to lower the listing price.”

Why Pricing Right Matters – Especially in Southwest Florida

The good news? Even though pricing has become more strategic, it’s still a fantastic time to sell in our area. Property values in Sarasota County have increased significantly over the past five years – up more than 57% – so many homeowners are still in a strong position to profit.

A local real estate agent who understands your specific neighborhood – whether it’s downtown Sarasota, Venetian Golf & River Club, or Waterside at Lakewood Ranch – can help analyze current market data, buyer activity, and inventory levels to recommend a price that will attract serious buyers quickly.

As Mike Simonsen, Founder of Altos Research, puts it:

“The best properties, well-priced, are selling quickly in most of the country.”

Bottom Line

The market in Southwest Florida has changed, but your opportunity to sell hasn’t. Whether you're in Sarasota, Venice, or Lakewood Ranch, the key to a successful sale lies in smart, strategic pricing.

Let’s talk about what’s happening in your neighborhood and pinpoint a price that will help your home sell quickly – and for top dollar.