Darren Dowling
Selling your home in Sarasota, Lakewood Ranch, or the surrounding areas of Manatee and Charlotte counties? Getting the price right has never been more important. While it might be tempting to list high just to “see what happens,” overpricing can backfire and put your entire move at risk.
Many homeowners base their asking price on what a neighbor sold for years ago, but today’s Sarasota and Lakewood Ranch real estate market is different. With more homes available and buyers having multiple options, homes listed above market value can sit without offers.
Lisa Sturtevant, Chief Economist at Bright MLS, notes:
“Buyers will have more leverage in many, but not all, markets. Sellers will need to adjust price expectations to reflect the transitioning market.”
The good news? According to the Federal Housing Finance Agency (FHFA), home values in the U.S. have risen about 54% over the last five years. Even if you adjust your price slightly to meet today’s market, you’re likely still ahead.
Here’s the scenario: you list your Sarasota or Lakewood Ranch home too high. Buyers ignore your listing. Offers don’t come. Suddenly, you’re left wondering: should I cut the price? Keep waiting? Or pull the listing?
Late price reductions often aren’t enough. Buyers may interpret them as red flags, and some homeowners end up delisting entirely. A recent survey from John Burns Research & Consulting (JBREC) and Keeping Current Matters (KCM) shows over 50% of agents report more homes being taken off the market than usual.
The main reason? Unrealistic price expectations. Bright MLS data confirms:
“…sellers are delisting after having their home on the market and finding they are not getting the price they hoped for.”
Overpricing doesn’t just deter buyers—it can jeopardize your move entirely.
Whether you’re relocating for work, need a larger home for your family, or want to be closer to loved ones, getting stuck on price isn’t an option. The solution? A clear, strategic pricing plan created with an experienced local agent.
Sellers who work with agents who understand the Sarasota, Lakewood Ranch, Manatee, and Charlotte County markets are seeing results. Properly priced homes in good condition still sell quickly—and sometimes even attract multiple offers.
Setting the right price in today’s local market isn’t just about selling—it’s about ensuring your move happens on time and on your terms.
If you’re ready to understand what buyers in Sarasota, Lakewood Ranch, and surrounding areas are really paying, let’s talk about a pricing strategy that works. Your next move starts with the right price.
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