Darren Dowling

Selling your home in Sarasota or Lakewood Ranch in 2026 is absolutely achievable but only if your strategy aligns with today’s market. While approximately 11,000 homes sell every day nationwide (NAR), homeowners who succeed here in Florida are adjusting to the current market dynamics.
Inventory is higher, buyers are more selective, and expectations have shifted. Many sellers who struggle are simply using outdated approaches. Here are the top mistakes local homeowners are making and what you can do instead.
Your listing price is the single most critical factor in a successful sale and also the most common misstep. Realtor.com data shows nearly 1 in 5 sellers in 2025 had to reduce their price.
Why? Buyers in Sarasota, Lakewood Ranch, and surrounding areas now have more options and negotiating power. Homes priced too high:
Attract fewer showings
Receive lower or less competitive offers
Stay on the market longer
All three can stall your sale and erode your equity.
What to Do Instead: Focus on today’s buyer, not past sales. Work with a local agent who knows recent comparable sales, current market competition, and buyer behavior in Sarasota, Manatee, and Charlotte Counties. A data-driven price positions your home in the “sweet spot,” driving more traffic and stronger offers from day one.
A few years ago, selling “as-is” could still get above asking. Today, two-thirds of sellers make some repairs before listing (NAR).
With more homes on the market, buyers compare every detail. Dated features, minor repairs, or neglected maintenance can cause buyers to lose interest even if the issues seem small.
What to Do Instead: Consult your agent about strategic updates that have the highest impact for minimal effort. Focus on repairs, staging, and curb appeal that allow buyers to imagine themselves moving in without a mental to-do list. Small, smart investments can accelerate offers and improve their value.
Housing affordability is top-of-mind for today’s buyers. They may request repairs, credits at closing, or small price adjustments. Sellers who resist reasonable negotiations often lose deals.
Redfin data indicates one major reason sales fell through in 2025 was inspection or repair disagreements. Sellers unwilling to compromise can see buyers walk away.
What to Do Instead: Understand the priorities of buyers in Sarasota, Lakewood Ranch, and nearby Manatee and Charlotte County communities. Align your pricing with value, present your home clearly, and stay open to reasonable negotiations. Flexibility can keep deals on track and avoid missed opportunities.
Success in the Sarasota and Lakewood Ranch real estate market isn’t about dramatic moves it’s about strategy. Sellers who:
Price their homes accurately
Make targeted repairs and updates
Get local market guidance
Respond to buyer behavior effectively
…are the ones securing the best results in 2026.
Ready to sell your home with confidence? Contact Darren Dowling for a personalized strategy tailored to your property and neighborhood.
Beyond Realty
2170 Main Street, Suite 103, Sarasota, FL 34237
941-204-0493
Darren Dowling is a Sarasota-based real estate broker-owner specializing in Sarasota and Lakewood Ranch residential real estate, new construction, and relocation.
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